Preferred Hotel Group and On Target Advertising
Win Departures’ Luxury Travel Achievement
Award 2007
Presented in Conjunction with the HSMAI Adrian Awards,
Magazine’s Honor Singles Out Year’s Best Advertising Campaign for the
Luxury Travel Segment
CHICAGO – January 29, 2008 – Preferred Hotel Group and its advertising agency, On Target Advertising, have earned one of the travel industry’s top accolades for print advertising, taking home the Departures’ Magazine “Luxury Travel Achievement Award” for 2007. The honor was presented at the Hospitality Sales & Marketing Association International’s Annual Adrian Awards gala in New York City last evening.
The “Luxury Travel Achievement Award” recognizes the Adrian Awards Gold winner that best exemplifies effective and creative advertising to the affluent market. Preferred Hotel Group’s winning campaign, which earned a Gold in the Resort/City campaign category, was for its 2007 marketing program promoting offers in its city and resort hotels.
“Our advertising campaign was designed to stimulate brand awareness and generate revenue for urban and resort hotels, which it succeeded in doing beautifully. We are delighted that it also caught the eye of the Departures’ esteemed judging team,” said Michelle Woodley, Preferred Hotel Group’s Senior Vice President, Marketing & Distribution. “2008 is our 40th anniversary and this award is a great affirmation of Preferred’s ongoing commitment to our member hotels. We’re honored to receive it on their behalf.”
In addition to its top award-winning entry, Preferred Hotel Group also earned a Silver Adrian award for the Preferred Boutique Directory, a Bronze for the Preferred Hotels & Resorts Directory and a Bronze for the Preferred Golf Club campaign.
About Preferred Hotel Group
Preferred Hotel Group is proud to be celebrating 40 years as global leader
in the hospitality industry, delivering high-performance sales, marketing,
and technology solutions to 600+ independent hotels and resorts in more
than 65 countries. Its family of brands represents a collection of the
finest hotels in the world and includes Preferred Hotels® & Resorts,
(www.preferredhotels.com);
Preferred Boutique (www.preferredboutique.com);
Summit Hotels & Resorts (www.summithotels.com);
and Sterling Hotels (www.sterlinghotels.com),
and now Historic Hotels of America (www.historichotels.org).
For more information please visit www.preferredhotelgroup.com
In September 2007, the company entered the luxury real estate market with the launch of Preferred Residences – a membership and exchange program for luxury shared ownership resorts that provides an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.preferredresidences.com.
CONTACT: Nichole DiBenedetto / Laura Mooney
Middleton & Gendron, Inc.
+1 (212) 980-9231 / +1 (212) 980-9232
EMAIL: ndibenedetto@mg-pr.com
/
lmooney@mg-pr.com
For high resolution imagery of our properties, please visit the Preferred Hotel Group Image Library at www.preferredhotelgroup.com/press.htm.
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