I Prefer™ Guest Benefit Program Reaches Enrollment Milestone and Launches Decadent New Collateral Campaign
Preferred Hotel Group’s™ Guest Benefit Program Climbs to 110,000 Members; Tempting New Collateral Denotes Personalized Guest Benefits
CHICAGO – (March 12, 2008) – “About 10 minutes after we got to the room we received a bottle of champagne and a fruit basket.”
“I had an I Prefer™ card and was upgraded without asking to a premium oceanfront room.”
Preferred Hotel Group’s global guest benefit program I Prefer™, which debuted in 2006, has surpassed enrollment projections once again, reaching a milestone of 110,000 members. The program’s success can only be attributed to the many positive guest experiences like those reported above. Loyal guests are being rewarded with exclusive benefits at participating hotels throughout the world – benefits that create a personalized travel experience for each I Prefer member.
To further illustrate the benefits of I Prefer membership, Preferred has unveiled a new collateral campaign which features a decadent, individual cake, symbolizing the I Prefer guest’s personalized travel experience. The collateral showcases a rich, dark chocolate-frosted cupcake adorned with silver decorations. The cupcake represents the hotels and the silver decorations symbolize the benefits that I Prefer brings to the travel experience like exclusive offers, priority check-in and late check-out, upgraded amenities, special events, complimentary high-speed Internet access (available at most locations), and unique guest recognition.
I Prefer benefits apply every time a member stays at a hotel within the Preferred Hotel Group, including Preferred Hotels® & Resorts, Preferred Boutique™, Summit Hotels & Resorts™ and Sterling Hotels™. These are enhanced by additional benefits extended to members by the individual hotels – ranging from complimentary dinners for two to spa treatments to sought-after exhibition tickets.
Enhanced guest recognition is a major factor behind I Prefer’s rapid growth, and the perks offered by individual hotels play a major role in creating a welcome that conveys warmth and familiarity. These ‘Local Hotel Benefits’ capitalize on each hotel’s unique appeal and are extended to I Prefer members who book their stay through a Preferred Hotel Group brand website or on the hotel’s own website.
Among the current local offerings are a complimentary dinner for two
and bottle of Champagne at the Savoy Resort, Madeira Island in Portugal.
Two Swiss member hotels offer spa treats: the Park Hotel Vitznau is extending
a $50 discount on spa services while the Hotel Angleterre and Residence
offers complimentary access to the spa at its sister resort, the Beau-Rivage
Palace. At Paris’ Hotel Lumen,
I Prefer guests enjoy a one-hour Seine cruise, while the Egerton
House Hotel in London provides tickets to special exhibits at the Victoria
& Albert Museum.
In the Americas, I Prefer members enjoy a complimentary 15-minute cromotherapy spa treatment at the Bel Air Collection Cancun Hotel; a complimentary logo tote bag with a shirt, hat and two insulated tumblers at the Ginn Hammock Beach in Florida’s Palm Coast; and a seasonal bottle of Chateau Elan wine plus a complimentary winery tour and tasting at Georgia’s Chateau Elan Winery & Resort.
In Asia, the Landmark Bangkok automatically confers VIP status on all I Prefer guests, welcoming them with beautiful flowers and succulent local fruits in their room upon arrival in addition to room upgrades and more.
In addition to Local Hotel Benefits, members can take advantage of a variety of I Prefer Exclusive Offers that are promoted through the program’s monthly e-newsletter and dedicated website: www.IPrefer.com.
I Prefer offers open enrollment and guests of Preferred Hotel Group are encouraged to sign up. Guests can enroll online at www.IPrefer.com or at any participating member hotel or resort. To learn more about this program, visit www.IPrefer.com.
About Preferred Hotel Group
Preferred Hotel Group is proud to be celebrating 40 years as global leader
in the hospitality industry, delivering high-performance sales, marketing,
and technology solutions to 600+ independent hotels and resorts in more
than 65 countries. Its family of brands represents a collection of the
finest hotels in the world and includes Preferred Hotels® & Resorts,
(www.preferredhotels.com);
Preferred Boutique (www.preferredboutique.com);
Summit Hotels & Resorts (www.summithotels.com);
and Sterling Hotels (www.sterlinghotels.com),
and now Historic Hotels of America (www.historichotels.org).
For more information please visit www.preferredhotelgroup.com
In September 2007, the company entered the luxury real estate market with the launch of Preferred Residences™ – a membership and exchange program for luxury shared ownership resorts that provides an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 40-year heritage in the hospitality industry. For more information please visit www.preferredresidences.com.
CONTACT:
Nichole DiBenedetto / Laura Mooney
Middleton & Gendron, Inc.
+1 (212) 980-9231 / +1 (212) 980-9232
EMAIL: ndibenedetto@mg-pr.com
/
lmooney@mg-pr.com
For high resolution imagery of our properties, please visit the Preferred Hotel Group Image Library at www.preferredhotelgroup.com/press.htm.
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