Preferred Hotels® & Resorts Welcomes
18 Outstanding New Properties
Strategic Global Expansion in Response To Demand For
Experiential Luxury Travel
NEW YORK – April 1, 2008 - With growing worldwide demand for exceptional five-star travel and exclusive experiences, Preferred Hotel Group™ has embraced a selective number of prestigious new members into its Preferred Hotel & Resorts portfolio.
A total of 18 new properties have been accepted into Preferred Hotels & Resorts in the last six months ranging from iconic hotels to incomparable new resorts and destinations. They include Montage Beverly Hills in California, The Opposite House in China, Secrets Maroma Beach in Mexico, and Finca Cortesín in Spain.
“At the luxury level, travel is an essential component to a sophisticated lifestyle. Our guests travel for many reasons – business, vacation, family, events – and they want their experience to be profoundly memorable no matter the purpose of their trip,” said John Ueberroth, Chairman and CEO, Preferred Hotel Group. “In an age where luxury has many definitions, the growth in Preferred Hotels & Resorts allows the collection to evolve as the brand of choice for a special type of traveler.”
A pronounced focus on sales differentiates Preferred Hotels & Resorts from the competition. The esteemed publication Business Travel News just reported that buyers rated Preferred Hotels & Resorts as the best for corporate travel programs in the Deluxe category, leading brands like Four Seasons and Ritz-Carlton. It was the only brand dedicated to independent luxury hotels ranked in the survey and is an example of why hotels are choosing Preferred.
“Montage Hotels & Resorts is pleased to work with Preferred Hotels & Resorts, a respected global strategic brand partner. Preferred will compliment our sales and marketing efforts while supporting our global distribution needs for our future property, Montage Beverly Hills,” said Jeff Johnson, Vice President of Marketing for Montage Hotels & Resorts.
The most recent additions to the brand include a stunning new property - Finca Cortesín in Casares, near Sotogrande and Marbella in Spain. Surrounded by 150 hectares of Mediterranean mountains, nestled against the sea, and with the one of the best golf courses on the Costa del Sol, Finca Cortesín - part of the Stein group – is due to open later this autumn and will consist of 67 luxury suites, a variety of fine dining restaurants, and a stunning spa.
In contrast, The Sagamore in New York is a truly historic property. Situated in the unspoiled Adirondack Mountains, The Sagamore, which first opened 125 years ago, is the perfect year-round getaway and offers a combination of elegant hotel accommodations and Lodges, as well as a championship golf course, European-style spa, and a sailing school.
One of the most eagerly awaited new hotel openings of the year is Montage
Beverly Hills. Located in the Golden Triangle of Southern California's
premier neighbourhood, Montage Beverly Hills will be the new centrepiece
of Beverly Hills. The 201 room property, which is due to open in Autumn
this year, is within steps of luxury retailers and world-class dining
on and around the famous Rodeo Drive and will also offer a luxurious spa,
meeting space, street-level retail boutiques, expansive public colonnades,
and gardens.
The Blue Golf Resort in Miami, Florida, is the first urban resort
developed along the legendary fairways of one of South Florida's premier
golf courses. Designed as a series of 15 Grand Old Floridian Style mansions,
it encompasses 240 spacious and elegantly furnished suites. It offers
its own expansive clubhouse with fully equipped fitness centre, European
spa, restaurant, and much more.
The Opposite House is the first Preferred Hotels & Resorts property in China. Developed by Swire Properties, the new, contemporary hotel is due to open this summer as an integral part of The Village at Sanlitun, one of Beijing’s premier open-plan shopping destinations. The hotel’s 99 rooms will include ten spacious suites (amongst the largest in Beijing) and will be strikingly restrained with natural wooden floors and subtle touches of Chinese décor. The bathrooms feature deep oak soaking tubs, invigorating rain showers and under floor heating, and the restaurants and bars are conceived by well-known Shanghai based restaurateur David Laris.
Another stunning property due to open its doors this summer is Secrets Maroma Beach Riviera Cancun in Mexico, part of AM Resorts. In an exquisite luxury setting on one of Mexico’s most dazzling beaches, this all-suite resort will offer multiple gourmet restaurants, endless day and evening activities, twelve swimming pools, a shimmering infinity pool, and an amazing spa and spa garden, with outdoor and indoor treatments.
The other new members of Preferred Hotels & Resorts are:
Arlberg Hospiz Hotel - St. Christoph, Austria
Arizona Grand Resort - Phoenix, Arizona, USA
Big Cedar Lodge – Ridgedale, Missouri, USA
The Brown Hotel - Louisville, Kentucky, USA
Carlton Savannah - Trinidad, West Indies
Hotel Castello, Forte Village – Sardinia, Italy
Hotel New Otani (The Main Tower) - Tokyo, Japan
The Landings at St. Lucia - St. Lucia, West Indies
One Ocean Resort - Atlantic Beach, Florida, USA
Es Saadi Palace & Villa’s – part of Es Saadi Gardens
& Resort - Marrakech, Morocco
The Setai San Diego – San Diego, California, USA
Secrets Silversands – Riviera Cancun, Mexico
About Preferred Hotel Group
Preferred Hotel Group is proud to be celebrating 40 years as global leader
in the hospitality industry, delivering high-performance sales, marketing,
and technology solutions to 600+ independent hotels and resorts in more
than 65 countries. Its family of brands represents a collection of the
finest hotels in the world and includes Preferred Hotels® & Resorts,
(www.preferredhotels.com);
Preferred Boutique (www.preferredboutique.com);
Summit Hotels & Resorts (www.summithotels.com);
and Sterling Hotels (www.sterlinghotels.com),
and now Historic Hotels of America (www.historichotels.org).
For more information please visit www.preferredhotelgroup.com
In September 2007, the company entered the luxury real estate market
with the launch of Preferred Residences™ – a membership and exchange program
for luxury shared ownership resorts that provides an exceptional level
of service and amenities. Properties are held to exacting standards derived
from the same Preferred Global Standards of Excellence™ on which the company
has built its 40-year heritage in the hospitality industry. For more information
please visit www.preferredresidences.com.
| MEDIA CONTACT: N. AMERICA |
Nichole DiBenedetto Middleton & Gendron, Inc. Tel: +1 212 980 9231 Fax: +1 212 759 6521 ndibenedetto@mg-pr.com |
| MEDIA CONTACT: EMEA |
Nicola Parker Lucre Communications Tel: +44 (0)20 8332 9690 Fax: +44 (0)20 8948 7601 preferredhotels@lucrecommunications.com |
| MEDIA CONTACT: ASPAC |
Christine Cheong Preferred Hotel Group Tel: +852 3111 1898 Fax: +852 3115 7770 ccheong@preferredhotelgroup.com |
For high resolution imagery of our properties, please visit the Preferred Hotel Group Image Library at www.preferredhotelgroup.com/press.htm.
# # #
