Experienced Leadership in Hospitality

In the world of business, leadership is defined by the ability to think progressively and act with an uncommon perspective. At Preferred Hotel Group, this spirit of independence differentiates everything we do. Experience our approach to excellence, artfully represented as the pineapple and lotus in our logo - two coveted forms of beauty in nature, elevated to luxury status in Colonial American and Eastern cultures as a result of their rarity, distinction, and attractiveness. In the same way, Preferred Hotel Group has become a true emblem of innovation in the hospitality industry, as a mark of impeccable service, taste, and elegance.

A Total Branded Hotel Reservation Network that Defines Excellence

Drive effective results through the reliable hotel reservation system of Preferred Hotel Group. Celebrating 40 years of excellence, this worldwide hotel distribution network provides high-performance sales, marketing, and technology solutions to more than 800 independent hotels and resorts in over 70 countries.

From the legendary landmarks of Preferred Hotels® & Resorts and the well-connected gateways of Summit Hotels & Resorts™ to the intimate hideaways of Preferred Boutique™, the pleasant surprises of Sterling Hotels™, and the revered treasures of Historic Hotels of America®, this inimitable collection defines the leading edge of hospitality. Reap the rewards of diverse hotel distribution strategies, such as I Prefer™ and Preferred Golf™. 

Progressive Solutions from a Proven Hotel Distribution System

Rely upon this seasoned operator to drive a steady stream of hotel reservations, and increase your return on investment. As the inspired vision of Chairman and CEO John Ueberroth - a renowned leader in travel, hospitality, and event management - Preferred Hotel Group represents a definitive preference for independent luxury hotels and resorts by discerning travelers.