CHICAGO – May 7, 2010 – Preferred Hotel Group’s newly launched Preferred Golf™ website now features a built-in social media platform, interactive capabilities that share up-to-the-minute golfing news, and exclusive members only travel offers. The launch of this community-driven site marks the next evolution of the member-based program and is guaranteed to help take your game to the next level. With access to over 100 of the world’s finest courses including The K Club, Ireland; Pinehurst Resort, North Carolina, and The Broadmoor, Colorado, members are just a click away from the round of their lives.

"Members of Preferred Golf have always received the best value at the world’s top golf courses," said Casey Ueberroth, President of Preferred Golf. "Our new website now adds convenience and customization to the list of benefits. So whether members prefer the customized service of our Golf VIP Desk or instant electronic gratification of the new website, we have all angles covered."

To enjoy the sites’ increased functionality and interaction, members will choose a username and password enabling them to access key new features such as:

• Community Platform – Meet new golfers, organize trips with friends, contribute to on-site forums and blogs, and share photos.
• Buddy Trips – Choose your destination and Preferred Golf handles the rest, including reservations, tee-times, and more. Share the final itinerary with your friends and become your group’s organizational hero.
• Personalized Player Profiles – Add a photo, your handicap, and even your best scores. Profiles encourage members to keep track of their "wish list" of world-renowned courses they dream of playing.
• Golf VIP Desk – Have a question? Ask the Golf VIP Desk. Planning a trip? The Golf VIP Desk can help with that too
• Email – Send emails from your Preferred Golf username.

For an annual fee of $295 on the American Express® card, members will enjoy the new website’s capabilities, special access to some of the world’s most elite courses, and the best rates publicly available on the web. If a lower rate is found, contact Preferred Golf and receive a later checkout and additional savings of 10 percent off. To become a Preferred Golf member or to learn more about the full list of member benefits, please visit the new website www.preferredgolf.com.

About Preferred Hotel Group™

Celebrating 42 years of excellence, Preferred Hotel Group™ is a leading global provider of high-performance sales, marketing and technology support to individually owned and operated hotels and resorts, with over 700 members in over 75 countries. Established in 1968, Preferred Hotel Group today comprises of five distinct brands – Preferred Hotels® & Resorts (www.PreferredHotels.com), Preferred Boutique™ (www.PreferredBoutique.com), Summit Hotels & Resorts™(www.SummitHotels.com), Sterling Hotels™ (www.SterlingHotels.com) and Historic Hotels of Americas® (www.HistoricHotels.org); the fastest-growing guest benefits program in the world, I Prefer™ (www.IPrefer.com) and a membership program with entrée to the world’s most spectacular luxury golf resorts, Preferred Golf Club™ (www.PreferredGolf.com). For more information, visit www.PreferredHotelGroup.com.

In Fall 2007, the company entered the luxury real estate market with the launch of Preferred Residences™ – a membership and exchange program for luxury shared ownership resorts that provide an exceptional level of service and amenities. Properties are held to exacting standards derived from the same Preferred Global Standards of Excellence™ on which the company has built its 41-year heritage in the hospitality industry. For more information, please visit www.PreferredResidences.com.